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Purpose: Naturally Grown Multi-Surface Cleaner

Senior Studio – Spring 2019


Purpose: Naturally Grown Multi-Surface Cleaner is a project where I designed a new product for the market, and the way the new product would be sold to consumers. This project was part of RISD’s design business accelerator program, UpStart, and for my spring semester senior thesis studio. This resulted in a project with two major components.


Part 1 of the project was focused on giving an effective and compelling product pitch for RISD UpStart.


Part 2 takes the growth model created in part 1, and focuses on creating a new selling experience around the cleaning product that was created.